Social Media Is Just One Part Of A Complete Marketing Plan – http://lorirtaylor.com

 

What Role Does SMM Play For Your Brand?

 

Social media marketing is quick, inexpensive (compared to traditional marketing) and provides global coverage, but despite all these benefits it is cannot do the job of marketing your brand all by itself.

Read more: http://lorirtaylor.com/social-media-is-just-one-part-of-a-complete-marketing-plan/

What Your Klout Score Really Means (Wired)

If you have an public Twitter account, then whether you know it or not, you have a Klout score. In the article linked below from Wired Magazine, the author tells a story about how he lost a job interview becuase his Klout score was to low. If you are in marketing or communications this is a critical item in this day and age.

Do you feel that the Klout score is accurate enough to be used as the key measurement tool for social influence? Leave me a comment below.

What your Klout Score Really Means. (Wired.com)