Social Media Is Just One Part Of A Complete Marketing Plan – http://lorirtaylor.com

 

What Role Does SMM Play For Your Brand?

 

Social media marketing is quick, inexpensive (compared to traditional marketing) and provides global coverage, but despite all these benefits it is cannot do the job of marketing your brand all by itself.

Read more: http://lorirtaylor.com/social-media-is-just-one-part-of-a-complete-marketing-plan/

The IPO Boom Is Back: Pricings Hit A 12-Year High, With Tech Stocks Leading The Way

TechCrunch

It’s official: We’re back in boom times from a tech IPO standpoint.

2012 is now on pace to be a record-breaking year for initial public offerings, and technology companies are leading the way. Fifty-seven IPOs have been priced since January 1st, which is the most U.S. IPO pricings the U.S. market has seen during the first four months of year since 2000, according to new data out of IPO-focused investment bank Renaissance Capital. The overall pace seems to be picking up even more, according to the firm — 14 new pricings have been made in the past week alone.

Not surprisingly, the tech sector is a big part of the ongoing IPO boom, with the industry accounting for 21 of the 57 IPO pricings made so far this year. And the biggest deal of them all — Facebook, of course — is still yet to occur.

A lot of people…

View original post 150 more words

What Your Klout Score Really Means (Wired)

If you have an public Twitter account, then whether you know it or not, you have a Klout score. In the article linked below from Wired Magazine, the author tells a story about how he lost a job interview becuase his Klout score was to low. If you are in marketing or communications this is a critical item in this day and age.

Do you feel that the Klout score is accurate enough to be used as the key measurement tool for social influence? Leave me a comment below.

What your Klout Score Really Means. (Wired.com)