New Google+ Business Page Banners, What you need to know…

Google+ recently came out with new banners across the top of the business pages. This is a great opportunity for companies to showcase their services and solutions along with their logo with a few simple steps. There are two types of banners, the full-banner and one with five smaller photos. We’ll go over both here.

Now you may already have a full brand package and know exactly what you want to put on the banner, but before you jump in feet first you should still do a little recon. Look around at your competition, both hyper-local and long distance. Also look around at pages in parallel industries to see if there is something that really grabs your eye. Remember, you only get one chance to make a first impression.

So now that you’ve found a few great examples, what is it about the banner that makes you sit up and say ‘wow’!? Also if you see some examples of really great banners, send them my way and we’ll put them all together into a post.

The Full Width 

Banner
Next you need to know one key item. Size. We’re looking at 940 x 180 pixels, however, you need to compensate for the main profile photo which is 250 x 250 pixels. Keeping that in mind, if you use the design software of your choice and keep to the left 600 pixels you should be A-OK. At the same time, but my estimate, you will have about 80 pixels on the far right to play with as well, if you’re feeling adventurous.

In either case it seems that the main profile photo is about 250 x 250 pixels. The Multi-Shot Banner

If you’d rather put up 5 smaller photos, whether they’re ads you’ve already placed, or other images, you’ll still need to know the dimensions. From what we can see each image is approximately 110 x 110 pixels, but that’s cutting it tight, so be sure to leave some wiggle room.

Hope this was of some help. Let me know when you’re new banner is up so I can check it out. We may even put a few up here as examples of ‘how to’.

Have a great night!

Pinterest – A review

I’ve been using Pinterest (http://www.pinterest.com) for a few weeks now and have found it to be very interesting. The site is set up the same way you woulset up a cork board in your house to ‘pin’ all of the articles, etc. that are associated with a project.

Let’s say your planning a superbowl party. Through Pinterest you’d create a ‘board’ named ‘Superbowl’ like this one (Superbowl)and then go looking on the web for the various recipies and decorations, etc. that you might want to use while planning the event. You can also add a second person who would be able to ‘Pin’ to that board so that your sister-in-law can add in her suggestions. You could then ‘Pin’ all of the links back to your ‘Board’ on Pinterest as a way of keeping track of them. You can also search Pinterest based on a specific topic and ‘Pin’ items back to your ‘board’ or you can ‘repin’ an item that someone else ‘Pinned’ on the web. In the end it all leads back to your ‘boards’ and their topics. In addition, you can follow friend’s ‘boards’ on a similar topic and make comments on each of the ‘Pins’.

Like Twitter the site offeres a great way to organize your thoughts and share them with friends. Unlike Twitter though, which is based on text links, Pinterest is based on photos, which is great for anyone who is visual or whose looking for an item that they would need to ‘know it when I see it’ or that’s based around design such as clothing, art, web design, recipes, furniture, etc.

As far as the business applications, the site already has ‘Pins” for Zulily, Crate and Barrel and MarthStertLiving.com and the part that’s the most interesting is that the companies didn’t ‘Pin’ most of the items themselves. They were ‘Repinned’ by Pinterest users, which is similar to a retweet for those of you in the Twitterverse.

If you have an item to sell and photos on your site, Pinterest is a great way to showcase them. It’s also being used by bloggers with craft, DIY and recipe blogs, which is a great way to showcase your skills. All that’s needed is to add a ‘pin it’ button to your site or blog and you’re good to go.

As of now they have a mobile app for the iPhone and a mobile site which can be used with any web enabled mobile device. There was an Android app a few weeks ago which has since been removed from the market. There is an app called ‘Photo to Pinterest’ for Android which works in the backround and pulls up in your hit list whenever you share a link, which works nicely. However, I do feel that an Android app is a needed item as the mobile site is good, but not great.

PS: If you like this review…Pin It!