Link

Interesting.

TechCrunch

Facebook has created a new feature that lets users find friends and potential friends nearby. Currently Initially called “Friendshake” and also accessible through a URL that is the abbreviation of “find friends nearby” (http://fb.com/ffn), it’s another step in Facebook furthering its reach into mobile, and creating services to meet new people — rather than building up more connectivity with the ones you already know. And, in keeping with Facebook’s emphasis on being as ubiquitous as possible, for now it’s not being delivered in a native app, but via the mobile web. Update: it’s accessible via Facebook’s mobile apps, too (see below the break for more details, including comments from the developer).

The service comes a little under two months after Facebook announced the acquisition of Glancee, a mobile app that helps users discover people near them with similar interests, whose three founders have now joined Facebook…

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How Top Brands Like Gatorade And The Super Bowl Use Social-Media Command Centers | Fast Company

http://www.fastcompany.com/1841131/how-gatorade-the-super-bowl-use-social-media-command-centers-to-build-their-brands?partner=rss&utm_source=pulsenews&utm_medium=referral&utm_campaign=Feed%3A+fastcompany%2Fheadlines+%28Fast+Company+Headlines%29

What Your Klout Score Really Means (Wired)

If you have an public Twitter account, then whether you know it or not, you have a Klout score. In the article linked below from Wired Magazine, the author tells a story about how he lost a job interview becuase his Klout score was to low. If you are in marketing or communications this is a critical item in this day and age.

Do you feel that the Klout score is accurate enough to be used as the key measurement tool for social influence? Leave me a comment below.

What your Klout Score Really Means. (Wired.com)