Traditional Media Still Most Trusted Sources of Info – eMarketer

http://www.emarketer.com/Article.aspx?R=1009182&ecid=a6506033675d47f881651943c21c5ed4

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Social Media Is Just One Part Of A Complete Marketing Plan – http://lorirtaylor.com

 

What Role Does SMM Play For Your Brand?

 

Social media marketing is quick, inexpensive (compared to traditional marketing) and provides global coverage, but despite all these benefits it is cannot do the job of marketing your brand all by itself.

Read more: http://lorirtaylor.com/social-media-is-just-one-part-of-a-complete-marketing-plan/

What Your Klout Score Really Means (Wired)

If you have an public Twitter account, then whether you know it or not, you have a Klout score. In the article linked below from Wired Magazine, the author tells a story about how he lost a job interview becuase his Klout score was to low. If you are in marketing or communications this is a critical item in this day and age.

Do you feel that the Klout score is accurate enough to be used as the key measurement tool for social influence? Leave me a comment below.

What your Klout Score Really Means. (Wired.com)

New Google+ Business Page Banners, What you need to know…

Google+ recently came out with new banners across the top of the business pages. This is a great opportunity for companies to showcase their services and solutions along with their logo with a few simple steps. There are two types of banners, the full-banner and one with five smaller photos. We’ll go over both here.

Now you may already have a full brand package and know exactly what you want to put on the banner, but before you jump in feet first you should still do a little recon. Look around at your competition, both hyper-local and long distance. Also look around at pages in parallel industries to see if there is something that really grabs your eye. Remember, you only get one chance to make a first impression.

So now that you’ve found a few great examples, what is it about the banner that makes you sit up and say ‘wow’!? Also if you see some examples of really great banners, send them my way and we’ll put them all together into a post.

The Full Width 

Banner
Next you need to know one key item. Size. We’re looking at 940 x 180 pixels, however, you need to compensate for the main profile photo which is 250 x 250 pixels. Keeping that in mind, if you use the design software of your choice and keep to the left 600 pixels you should be A-OK. At the same time, but my estimate, you will have about 80 pixels on the far right to play with as well, if you’re feeling adventurous.

In either case it seems that the main profile photo is about 250 x 250 pixels. The Multi-Shot Banner

If you’d rather put up 5 smaller photos, whether they’re ads you’ve already placed, or other images, you’ll still need to know the dimensions. From what we can see each image is approximately 110 x 110 pixels, but that’s cutting it tight, so be sure to leave some wiggle room.

Hope this was of some help. Let me know when you’re new banner is up so I can check it out. We may even put a few up here as examples of ‘how to’.

Have a great night!