Twitter switching everyone over to the new photo centric profiles in 48 hours.


Top jobs of the week in digital media


Summer is fully in effect, but that doesn’t mean our readers or our job listings have gone on vacation. This weekend, check out the latest batch of jobs listed on our site, including:

Classified ads

We have more listings from companies like Akamai Technologies, Wenner Media and SponsorPay. Click here to see what else is on our job board.

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What Your Klout Score Really Means (Wired)

If you have an public Twitter account, then whether you know it or not, you have a Klout score. In the article linked below from Wired Magazine, the author tells a story about how he lost a job interview becuase his Klout score was to low. If you are in marketing or communications this is a critical item in this day and age.

Do you feel that the Klout score is accurate enough to be used as the key measurement tool for social influence? Leave me a comment below.

What your Klout Score Really Means. (

New Google+ Business Page Banners, What you need to know…

Google+ recently came out with new banners across the top of the business pages. This is a great opportunity for companies to showcase their services and solutions along with their logo with a few simple steps. There are two types of banners, the full-banner and one with five smaller photos. We’ll go over both here.

Now you may already have a full brand package and know exactly what you want to put on the banner, but before you jump in feet first you should still do a little recon. Look around at your competition, both hyper-local and long distance. Also look around at pages in parallel industries to see if there is something that really grabs your eye. Remember, you only get one chance to make a first impression.

So now that you’ve found a few great examples, what is it about the banner that makes you sit up and say ‘wow’!? Also if you see some examples of really great banners, send them my way and we’ll put them all together into a post.

The Full Width 

Next you need to know one key item. Size. We’re looking at 940 x 180 pixels, however, you need to compensate for the main profile photo which is 250 x 250 pixels. Keeping that in mind, if you use the design software of your choice and keep to the left 600 pixels you should be A-OK. At the same time, but my estimate, you will have about 80 pixels on the far right to play with as well, if you’re feeling adventurous.

In either case it seems that the main profile photo is about 250 x 250 pixels. The Multi-Shot Banner

If you’d rather put up 5 smaller photos, whether they’re ads you’ve already placed, or other images, you’ll still need to know the dimensions. From what we can see each image is approximately 110 x 110 pixels, but that’s cutting it tight, so be sure to leave some wiggle room.

Hope this was of some help. Let me know when you’re new banner is up so I can check it out. We may even put a few up here as examples of ‘how to’.

Have a great night!

Does your LinkedIn Profile Make you Look Good, or Not So Much…5 Tips to a Better LinkedIn Profile

Does your LinkedIn profile make you look good?

LinkedIn received a ton of press in the last few months following their IPO. The website now boasts more than 150 million members in over 200 countries and territories with professionals signing up to join at a rate that is faster than two new members per second.

These profiles are searchable by Google and other major search engines and often come up at the top of a search.

What does this mean for you? This means that any time someone ‘Googles’ your name, your company or your alma mater your profile ‘could’ come up in the search. This is FANTASTIC for people who have optimized their profiles and put the information in correctly! However, if you are one of the millions who have just ‘thrown’ up a profile that you will ‘get around to eventually’, you’re not lookin’ so good.

Here is the WIIFM…If you’re looking for a new job now OR may EVER want to get a new job in the future, or if you want say…a promotion…etc, this is a great way to get your name out there in a positive way. AND, it doesn’t take much time at all. 

So let’s start with some basics and move on from there. I’ve seen some profiles that need some serious help, but for the most part a few simple changes can go a long way.

1. Add a profile photo! They say a picture is worth a thousand words and ‘they’ are right. Just be sure that when you add this photo it’s tasteful and looks professional. The photo from last new years eve may not be the best way to go, remember, this is a business networking site. Also, be sure to crop it correctly before you upload the photo. A small picture of you in the bottom right corner of the overall photo doesn’t look professional.

How to do it: Click on ‘profile’ then ‘edit profile’. In the new screen click on ‘choose file’ and then search for the file on your computer. Once you’ve located the file on your computer click on ‘upload photo’. Now here is the trick…when the new window opens LinkedIn gives you the ability to center the photo so that it doesn’t look like the one on the right below. Move the yellow square on the photo up and down and click on the solid yellow square to shrink and crop it and move it around. You’ll see a preview in the photo on the top of the screen. Then click ‘save photo’ and you’re done!

2. Tell them where you’ve been for the last 12 years? Be sure that you’ve at  least added all of your prior positions, titles and and the dates you were with each company. Adding information about each company would be a great addition, but we can get to that in a later post. Also, be sure that none of these companies are in your profile twice. I see this on a regular basis and the truth is that it just looks like you couldn’t be bothered to remove the duplicate. (My pet peeve: If you are promoted within a company or merge with another, use your original start date and then add the relevant information in the notes section. Do not add a new listing for each promotion. Doesn’t it make more sense to show that you’ve been with the same company for 10 years and been promoted twice rather than make it look like you move around a lot?)

To do this: Click on ‘profile’ and then ‘edit profile’. Scroll down to ‘experience’ and click on ‘add a position’. Next fill in the information and click ‘save changes’. To edit a position that you’ve already added click ‘edit’ next to the listing in the same section, make the changes and click ‘update’. If you have a duplicate position that you want to delete click ‘edit’ next to the listing in the same section and click ‘remove this position’ under the ‘update’ button. It’s written in a very small font.

3. Ahh the college years: Add in each of your alma mater(s) and the years you attended each. This will make it easier for former classmates to find you, which is the point…

To do this: Use the same basic instructions as used to edit your company information above, but apply it to the education section.

4. Add a Twitter account if you have one, but only and I repeat ONLY if you use if for business networking. I wouldn’t suggest adding it if you’re using it to talk to friends about last weeks keg party. Again, this is a business networking site.

To do this: Click on ‘profile’ and then ‘edit’. In the new screen click on the ‘edit’ next to ‘Twitter’ under ‘additional information’ at the bottom of the profile.

5. Join a few groups, especially if your current company has one, that are of interest to you.

To do this: In the upper right hand corner of your profile page click on the ‘people’ pull down in the ‘search’ function. Click on ‘groups’ and then search by the term. Maybe your interested in groups from your alma mater. Type in the name of the school and alumni groups will come up. Click on the name of the group in the list and then if you want to join click ‘join group’ and then follow any instructions. Some groups want you to prove that you graduated from that particular school or state why you want to join. It only takes 2 minutes, but you will then receive updates from that group for events, questions by other members and again, you’ll be easier to find. That’s the point right?

I have a few more thoughts, but I think this is a good start. Check back to see the next post…

You know what they say, the sky’s the limit…